Business is a Contact Sport

I am a huge fan of college sports, especially football and basketball. I suppose what I like about both of them is the way teamwork is combined with individual skill, conditioning, discipline, and effort to produce positive results. One other thing that both have in common is that they are contact sports. That means if you are not in touch with the players on the other side of the ball, you can’t succeed. The parallels for business are striking.

Successful businesses are the ones that find ways to make contact and stay in contact with their prospects and their customers. I know this sounds obvious, but it is not as clear for everyone as it might at first seem. It is certainly not easy to accomplish, at least not for most of us. The traditional forms of contact are not as effective as they used to be. The newer forms of contact are not easy to understand or implement. What’s a business owner to do?

First you need to decide what kind of contact is most appropriate for your business. If you think about it, there are really two forms of business contact. Let’s call type 1 transactional (T) and type 2 relational (R). Both forms can work to produce sales for the right business. Transactional contacts are most common in high volume retail sales and are especially prevalent on the internet. They are generally about product and are driven by advertising, pricing, branding, and availability. Relational contacts are more about people and service and are driven by credibility, service, information, and relationship. If you are operating a big box retail store, you can probably depend on transactional contacts. If you are any other kind of business, relational contacts are critical.

Building and maintaining relational contacts is more involved now than ever before. It used to be that your relationships were built on local networks and referrals supported by marketing and advertising to increase your number of contacts. All of that is still very important, but more and more local businesses need to know about and take advantage of the tools available for internet based “Social Media” networking. There is so much here that I can’t even begin to go into it all in this message. I do want to point you toward one activity to help you get moving.

The longer I work with this new media networking the more certain I am that the best place for a business to get started is with Twitter. But I don’t mean you should immediately start sending out your updates or giving out information. No, what I think you need to do is use Twitter first to learn how to best take advantage of social media for your business. Make it your tool for continuing education in electronic networking.

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An Open Invitation to Mr Gore

Al Gore, our former Vice President and Nobel Prize recipient, has done more than any other human being to warn the world of an impending, global, ecological crisis.

On November 9, 2008 he published an OP-ED article in the New York Times explaining his five-part plan for avoiding this major disaster. He introduces his plan by saying “It is a plan that would simultaneously move us towards solutions to the climate crisis and the economic crisis – and create millions of jobs that cannot be outsourced.”

Let us review his five points. His first suggestion is that we build more solar plants and more wind farms. OK.

His second proposal is the installation of an improved, national power grid. Especially well taken is his point that new high-voltage, low-loss underground lines need to be installed and be made part of a redesigned, national grid. OK.

His third recommendation is to help America’s automobile industry. This is ok for preserving jobs. However, his suggestion to depend increasingly on electrically powered cars is premature, excessively expensive, and will only marginally reduce petroleum imports for many years. It will not reduce carbon dioxide emissions for the next couple of decades.

His fourth proposition aims at improving insulation of buildings and homes. Reducing energy losses is ok as long as they can be economically justified.

Unfortunately, the fifth element of his plan misses the mark by a wide margin. Earlier in his article, Mr. Gore correctly states “…. thinking anew requires discarding an outdated and flawed definition of the problem we face.”

Therefore, let us define the problem concisely. The world is facing not one but several, distinct crises.

The climate crisis or ecological crisis is caused by the escalating emission of carbon dioxide into our atmosphere. As a result, global temperatures are rising and will lead to severe global overheating as early as 2050. There is only one, single way to stop this destructive, irreversible lunacy; we must end the burning of all fossil fuels.

A coming energy crisis announced itself, when skyrocketing petroleum prices in July 2008 peaked at close to $150 per barrel. Transportation of people, foods, commodities, and goods is entirely dependent on plentiful and affordable liquid fuels. The transportation sector consists of an immense fleet of automobiles, trucks, trains, ships, and aircraft. A multitude of very expensive oil refineries and an enormous, worldwide fuel distribution system support this sector and will cost tens of trillions of dollars to replace.

It will be foolish to scrap these wonderfully effective systems and replace or weaken them by mandating that automobiles must be powered by electricity or compressed natural gas. Instead, we must learn to produce renewable fuels and petroleum substitutes. If we do not realize that the world cannot function without renewable liquid fuels, we will incite a third, an economic crisis, which may destroy world economies and civilizations.

A fourth crisis will develop when a construction boom tries to install energy conversion equipment to prevent the ecological and energy crises from happening. Suitable technologies, materials, manufacturing facilities, fabricating skills, engineering services, investment capital, and time will be in very short supply.

Right now, only the USA has the scientific, technological, manufacturing, and institutional capabilities to attempt a potentially successful rescue attempt. Such an attempt cannot be organized by the private sector.

The US must defend its role as leading world power successfully by making three major, national changes; it must become independent of petroleum imports, it must stop carbon dioxide emissions, and it must proceed with an implementation plan that will achieve these targets in forty years. Only by achieving these three objectives can we arrest climate change, can we avoid worldwide economic collapse due to lack of motor fuels, and can we reclaim our leadership role.

The most difficult and exacting challenge of such a plan we have not mentioned, yet.

Any long-term plan must be workable for centuries! We cannot afford to install and pay for short-lived solutions.

The missing piece of the puzzle in Mr. Gore’s proposal is the complete absence of renewable fuels. Without the production of renewable fuels and particularly of liquid transportation fuels from renewable biomass this plan and other previously proposed plans will fail! They are incapable of powering world economies for centuries!

We must learn to grow large amounts of high energy yield biomass on arid, barren, or fallow lands in two broad bands on both sides of the equator.

In this region, the tropics and subtropics, the flow of sun energy reaching the ground is the highest. Water resources will be lacking in most locations. However, we have learned how to build desalination plants. What we do not know yet, is how to design highly efficient, industrial type biofuel plantations that can produce very large amounts of renewable energy without competing with food production.

We also have to learn how nature converted biomass into petroleum and other fossil fuels.

As soon as we understand how to convert biomass into petroleum substitutes or into other fuels, we will have solved the world’s remaining energy supply problems and we can continue the use of our automobiles and airplanes. Best of all, we will be able to pay for the renewable fuels that are going to power our transportation fleets.

Mr. Gore, we need your support for publicizing and promoting the conversion of renewable biomass into plentiful, affordable petroleum substitutes and other novel fuels!

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How Business Cards Can Help Your Automotive Business

Whether you’re in the car dealership business, automotive parts display or auto repair, an impressive business card serves as the face of your business. Others may take these pieces of papers for granted. But little do they realize that these things tell a lot about your professionalism, your products and services. Its ability to present you and your business as a whole has been well recognized and appreciated by many even from the past, that no matter how frail these cardboards are, people still consider them as among the most powerful and effective promotional tool to help spread the word about what you can offer everyone.

Since these things are very strong selling tools, they have to be presented in a way to truly convince customers, and potential customers. Attractive and unique business cards that’s appropriate for the automotive industry will surely create a strong impact and draw in interested customers while a non-professional looking and unappealing card will not interest potential clients at all and may more likely be thrown to the trash. Unlike in the past, handing out great-looking and impressive business cards that will truly be remembered does not have to cost one a lot of money. With all the free services made available on the internet today, getting yourself free automotive business card templates as well as sample designs, is as simple as a click of your mouse and without nothing to spend but a few minutes of your time.

Businesscardland.com, Zazzle.com, Free-business-card-templates.com, Bizcardtemplates.com and Freebusinesscards.info will give you an idea on how these templates appear. More like layouts for business cards where anyone can just easily fill out important information regarding your business, these templates can either be downloadable or web-based, depending on what these sites makes available for free. But the wonderful thing about it is you can only print the number of cards you need, and if you decide to update your design or information on a later date, or print a new batch, you can do it easily without feeling bad about wasting a large number of unused cards ordered from the printing house. Bestprintbuy.com, 123print.com and Enized.com has multitude of designs you can apply along with these templates. You can manipulate the background, designs, logo and graphics with basic computer programs you have like Paint and Photoshop. Changing the colors as often as you want until you hit the perfect color combination you find most appealing and will best represent your business is also not a problem. You can insert photos or captions or anything you want your customers to remember. After all, that’s what these things are made for right? As a reminder to our clients in case they’ll be in need of your products and or services.

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